In: Industry Insights
Digital and Human Transformation: Jordan’s Corporate Communication Renaissance in 2024 and Beyond
December 15, 2024by Ibrahim Tadros – Managing Director of Asda’a BCW-Jordan: Since the dawn of its existence in Jordan, corporate communication has adopted... Read More
Digital Advertising Landscape: Revolutionizing Targeting Strategies at Wavemaker-Amman
October 29, 2024Once upon a time, marketers and businesses were lost in a sea of guesswork, unsure of their target audiences and relying... Read More
The Crisis Advantage: Turning the Tide with Effective Crisis Management in the Digital Age
August 27, 2024Every success in business may conceal a potential crisis. The same can be said about the opposite, as critical moments often... Read More
How AI Has the Potential to Transform the PR Industry
July 3, 2023MENACOM Jordan CEO Relja Jovic shares his insights into the changing world of public relations It seems like the world of... Read More
Wunderman Amman Named Best Marketing Agency of the Year at Peacock Social Media Awards
November 21, 2022Wunderman Amman—a leading marketing and digital agency, and part of integrated communications group MENACOM Jordan—was recently named Best Marketing Agency of... Read More
At MENACOM Jordan, Integration is a Strategic Asset
September 4, 2022MENACOM Jordan CEO Relja Jovic discusses how the group’s integrated operations are allowing it to embrace innovation and drive business growth.... Read More
What Literature and Fiction Can Teach Brands about Communication
August 11, 2022At first glance, it wouldn’t appear that fiction writing and marketing communication have much in common. Aside from a general adherence... Read More
How MENACOM Jordan is Turning Big Data into Bigger Opportunities
June 28, 2022It’s no secret that big data is big business: for years, companies and organizations across the globe have been steadily increasing…
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3 Simple Ways Jordanian Brands Can Modernize Their Marketing Comms
December 27, 2021Ask any advertising, marketing, or media professional about the state of Jordan’s marketing communication industry today, and they’ll all tell you more or less the same thing: we’re undergoing major changes.
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Why Connecting with Gen Z is More Challenging (and Important) Than Ever
September 18, 2021For the last 15 or 20 years, researchers, psychologists, journalists, and marketers have been tirelessly picking apart the Millennial mindset.
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